# Wedge-1

Stanley, Mumbai. Mumbai, India, 2009. Design: Collaborative Architecture.

Wedge-1 is a full-scale prototype for a freestanding luxury retail building for Stanley Lifestyles. Built for an exhibition in Mumbai, it tested how spatial form, product display and visitor movement could shape a more experiential retail environment. The experiment became a precursor to the Stanley Lifestyle Showroom.

## Key facts

- Location: Mumbai, India
- Client: Stanley Lifestyles
- Typology: Retail, Prototype
- Status: Completed
- Year: 2009
- Area: 300 m²
- Lighting design: Collaborative Architecture
- 5 awards and international shortlists

## A box stretched, cut and folded

The design transforms a simple rectangular volume into a pinwheel of trapezoidal spaces arranged around a central gathering area. Openings in the perimeter wall alternately reveal and conceal the displays, drawing visitors inward. Above, 1,200-millimeter T5 lamps set at shifting angles form a canopy of light that completes the interior.

## From prototype to recognition

Wedge-1 allowed the studio to explore how retail could be conceived as an architectural experience, rather than a sequence of displays. The project won Project of the Year at Architecture Israel in 2012 and was a finalist in the 2011 FX International Interior Design Awards. It was also published internationally, including by [ArchDaily](https://www.archdaily.com/94905/wedge-1-collaborative-architecture).

The project demonstrates how a focused design experiment can inform a larger retail concept, connecting spatial organization, display and visitor experience.

## Awards and shortlists

- 2010: A+D Spectrum Innovative Interior Award, Winner
- 2010: Ace of Space, Runner-up
- 2011: FX International Interior Design Awards, Finalist
- 2011: IIID Design Practice of the Year, Runner-up
- 2012: Architecture Israel, Project of the Year, Winner

## In print

- 2010 Oct: Hinge (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2010-10-hinge-wedge-1.pdf)
- 2011 Feb: Architecture Update
- 2011 May: Insite (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2011-05-insite-studio-profile.pdf)
- 2011 May: IA&B (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2011-05-indian-architect-and-builder-wedge-1.pdf)
- 2011 Nov: Interior Design, China Architecture Press
- 2012 Mar: Insite, IIID Anchor Awards
- 2012 Apr: Design Today (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2012-04-design-today-wedge-1-and-stanley-delhi.pdf)
- 2012 Oct: ID+C (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2012-10-id-c-wedge-1.pdf)
- 2013 Mar: Surfaces Reporter, profile (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2013-03-surfaces-reporter-studio-profile.pdf)
- 2013 May: Society Interiors, studio profile (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2013-05-society-interiors-studio-profile.pdf)
- 2016 Jan: Society Interiors, Icon (the pages on the project, PDF: https://collaborativearchitecture.com/press/features/2016-01-society-interiors-icon-issue.pdf)

## Online

- 2010 Dec: ArchDaily (https://www.archdaily.com/94905/wedge-1-collaborative-architecture)
- 2010: e-Build (https://ebuild.in/wedge-1-mumbai-collaborative-architecture)
- 2012 Nov: e-architect (https://www.e-architect.co.uk/india/wedge-1-mumbai)
- 2020 Jan: JIDIPI (https://interiors.jidipi.com/b21372/wedge-1/)
- 2020 Apr: BluPrint (https://bluprint.onemega.com/collaborative-architecture-key-projects-of-the-decade/)

## Books

- 2011: LINKS: New Exhibition Design 2 (the pages on the project, PDF: https://collaborativearchitecture.com/press/books/2011-new-exhibition-design-2-links-wedge-1.pdf)
- 2011: Retail Design International (the pages on the project, PDF: https://collaborativearchitecture.com/press/books/2011-retail-design-international-wedge-1.pdf)
- 2011: Commercial Space, Phoenix (the pages on the project, PDF: https://collaborativearchitecture.com/press/books/2011-commercial-space-phoenix-wedge-1.pdf)
- 2013: Walk and Watch II, Artpower (the pages on the project, PDF: https://collaborativearchitecture.com/press/books/2013-walk-and-watch-2-artpower-wedge-1.pdf)

## Credit for publications

Wedge-1, Mumbai. Design: Collaborative Architecture (https://collaborativearchitecture.com/work/wedge-1/)

Page: https://collaborativearchitecture.com/work/wedge-1/